Take a look at the two pictures below. If you were searching for a home for sale at Wilderness Shores in Locust Grove, Orange, or elsewhere, then which one would entice you to tour the home? If you were selling your home, then which photo would make potential buyers stop scrolling on the internet?
In a housing market where just over half of the buyers find the home they purchased on the internet, it is important for seller’s properties to stand out. One way we can accomplish this is through photography.
When looking at homes on a website, 89% of buyers responded that they rank the photos as very useful. (2021 NAR Home Buyer and Seller Generational Trends) This means that almost all buyers are using the photos of a home as a way to determine if the home fits their needs. Photographs of rooms with poor lighting or cluttered countertops can immediately cause potential buyers to keep scrolling to the next home.
I use a professional photographer to take most property pictures. The clear and bright photography achieved through their professional equipment really helps sellers’ homes to stand out on websites.
To make your home stand out in pictures, make sure your home is ready for them! As a Realtor® I give suggestions to my sellers about furniture arrangement to make your home’s best features stand out. Spend some time before photograph day clearing counters, tucking away the pile of stuffed animals on a child’s bed, and taking all the papers off the refrigerator. On picture day, turn on all the lights and open the windows to let the light inside. Using a professional photographer also means we have an advantage of being able to lighten photographs if it happens to be a rainy day outside and natural light is limited.
Awesome photographs are just part of the marketing strategies I use when selling your home. Interested in learning more? Feel free to call me at 540-360-5166; we can discuss your particular home and how I can help you reach your goals.
